Vistaprint to Launch Custom Embroidery

This is very exciting news. Vistaprint (my employer) announced today the acquisition of Soft Sight, Inc., and plans to launch custom embroidery in the first half of 2011.

Some info on Soft Sight:

Soft Sight has developed a sophisticated software capability for automatically rendering stitch patterns from custom designs uploaded to its website. Soft Sight’s innovative and patented automation systems enable an end-user’s embroidery artwork to be uploaded and embroidery designs to be instantly previewed and modified online. This drives its ability to provide high-quality custom embroidered products in low quantities at low prices.

Very cool! Can’t wait to see this.